The challenge seeks to examine the impact of the show on implicit cognitive biases regarding what it means to “being a scientist” in the general population (in the short term). Also, this challenge aims to replicate previous findings about the possibility to change stereotypes related to illness in general population.


Lluís Fuentemilla and his research team from the Institute of Neurosciences UB.

Related research group

Brain plasticity and connectivity: language, memory and reward.